Monday, April 28, 2014

Americas Past Time: TV, Internet, and TV on the Internet


Americas Past Time: TV, Internet, and TV on the Internet
By: Betsy Bonilla

            We spend a great deal of time watching television and even though that is slowly decreasing it’s only because we can now stream shows on the internet; But what message are we really getting from our favorite shows or all those "wonderful" commercials that come along with it?! What hidden messages are lurking within?
            Before in a typical Minstrel Show, white men would act and calm to be authentically Negro. They portrayed their comedic sketches as if it were everyday real life for an average African American. This gave the mostly white audience a huge misconception about how people of color really are, not to mention when black Americans began to do the same in order to make a living. That type of negativity is what gives power to popular culture. It has the ability to distort, shape, and change our view of reality. (Gallagher, 2012)
            Unfortunately “both historically and today, ideas about race have dictated notions about white superiority as much as they have about black inferiority.” (Gallagher 2012:286) That’s to say that blacks are STILL being depicted as poor, bad, uneducated people, where as whites are seen as rich, good, highly educated people in the media. We like to think that we have moved beyond the color of our skin because now both blacks and whites coexist on the same “stage”. But in reality people of color are still being stereotyped and people (mostly white) find nothing wrong with that. This is what creates color-blind racism as Bonilla-Silva has put it; the false thinking that there is no more racism because there are laws against it and because there is no more slavery.
             “The media produce and circulate images that determine our beliefs and attitudes and that inform our behaviors.” (Gallagher, 2012:297)  Something like TV has a huge influence on our daily lives like the way we eat, drink, sleep, and treat others. It was bad before but now with a million more ways for us to express our self comes with a million more ways for other people to tell us how we should do that.
            In many of our favorite shows, if lucky enough to have a diverse cast, African American women are still perceived as Jezebels, an insatiable sexual being unable to control her sexuality (Gallager 2012). As in “Hart of Dixie” where the cousin of the only black main character, ex-football star now small town mayor (his super blow popularity is the only reason why he was elected), comes to town and is known to be crazy and someone that rushes into relationship why too fast. TV shows are what many people use to unwind from a long day and don’t really pay attention to what they are watching but when you take a step back and put the TV on “mute” as Alice Park mentions on “TV May Perpetuate Race Bias” you realize that there is more to that “meaningless” programming. 
            So we must be more aware of what we are passively watching and engaging in by using the guild lines described in Fair: what are the sources (who is profiting form it), does it lack Diversity, is there loaded language, what are the unchallenged assumptions, are there double standards, do stereotypes skew coverage ex… They are trying to tell you something and it’s not always nice or true. People of color are still being measured and devalued and we must change that.
            We need to truly stop living in the past. When award winning shows like Mad Men which “truly depict racism in the past” and we have to wait for the 5th season in order (MAYBE) for race to be the center of the show, well I think we are watching the wrong type of shows. Why do we like to see people of color being put down and struggle to make a living and call it a thing of the past? Yes we have come a long way but that struggle still continues today. Let’s start being more observant of what we passively watch on the TV or on the Internet!           
 
           
Work Cited
Bonilla-Silva, Eduardo, ed. 2010. Racism Without Racists: Color-Blind Racism and Racial
             Inequality in Contemporary America. 3rd ed. Rowman and Littlefield Publishers, Inc.
Gallagher, Charles A., ed. 2012. Rethinking the Color Line: Readings in Race and Ethnicity. 5th
            ed. La Salle University.

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