Friday, May 2, 2014

Stereotypical Media

Television has been is one of most effective ways mass media reaches the eyes and ears of the masses. Its uses range from broadcasting the news, providing entertainment, educating viewers, and the list goes on. Unfortunately racism still makes its appearance in the media today in a few different ways. One of the biggest ways media today exhibits racism is through promotion of stereotypes in shows and movies. There is a multitude of different situations in TV shows where people of different races and ethnicities are playing roles that promote certain stereotypes. It is so common that it generally goes unnoticed by viewers because of how often these situations make an appearance in every day TV shows.
               If you think about it, how often do you see black people depicted as criminal thugs? Have you ever noticed how police are always arresting minorities in cop shows? How about how Hispanics in shows seem to be a part of a drug cartel or gang? Things like that occur so often in TV shows that it almost seems normal that people of other races are generally depicted as the “bad guys”. I know when I see situations like that in shows or movies, “that’s racist!” is not the first thing that pops into my head.  It is unfortunate because the media has made it so common that the stereotypes shown carry over into real life. This can lead to people thinking and believe things such as “All black people are criminals!” or “All Hispanics are a part of a gang!” because that’s all they see on the TV. The audience receives constant is exposure to these stereotypes which leads to its enforcement as it being normal. In Gallaghers book: Rethinking the Color Line, he makes a comments on stereotypes that black people receive from the media in his book that I believe is accurate in todays media. “Today’s criminal – black man is not much different from the historical stereotype of bucks who are always big, bad niggers, oversexed and savage violent and frenzied as they lust for white flesh” (pg.293). If someone has very little interaction with people of other races, they make take the appearance of these stereotypes to be true about every member of that specific race or ethnicity.  Though it is very apparent that there is racism in the media, there is very little being done about it.
               Not only does the media enforce stereotypes, but it even turns stereotypes into a source of comedic entertainment. There are many comedians that only focus their material around racial stereotypes and turn racism into a laughing matter. Not only do they promote stereotypes by blatantly exposing them as jokes, but it also sheds a positive light on racism in general. It can potentially cause the audience to think racism is more of a joke/ than an actual serious matter. As a result, it may even hinder attempts to reduce the amount of racial stereotypes in todays media.
So the next time you watch a movie, comedian, or even your favorite TV show, keep an eye out for the appearance of racial stereotypes. You may be surprised as to how much the media promotes these stereotypes without you even being aware of it. The more awareness that people have regarding how racial stereotypes are enforced in the media, the more likely there is a chance that they will not be influenced into believing them. If people start catching on to how riddled the media is by racism, something might actually be done about dismantling these widespread stereotypes once and for all. 



No comments:

Post a Comment